The project Education for Employment in North Macedonia (E4E@mk), besides the three main outcomes, as part of its horizontal topics supports activities and measures which lead towards improvement of the overall image of the formal and non-formal vocational education and training as well as the vocational careers in Republic of North Macedonia. Hence, the project supports different initiatives ranging from school activities for promotion of secondary vocational schools to media campaigns for promotion of vocational careers and vocational education and training.

In December 2018, the project Education for Employment in North Macedonia (E4E@mk), Palladium LLC Skopje through the USAID North Macedonia project titled Business Ecosystem Project, the Fund for Innovations and Technical Development, the Ministry of Education and Science and the Ministry of Labor and Social Policy, jointly supported an initiative to promote vocational careers and vocational education and training in Republic of North Macedonia.

The campaign is planned to start in September 2019 and to last until April 2020, with possibility for extension, as regular activity and support from all relevant stakeholders.